In 2006, Tourism Yukon undertook a major consumer research project that examined what visitors think of in association with "Yukon" and why they visit the Yukon Territory in Canada. The Yukon Brand project also defined the Brand elements that capture the unique spirit of the Yukon.
The Yukon Branding Study resulted in a set of distinctive brand elements that reflect the warmth and beauty of Yukon's people, landscapes, culture and history. These elements include a logo/wordmark, tagline and specific guidelines regarding colour, typography and photography.
Tourism Yukon Logo Standards Guide (PDF, 2,629 Kb)
Yukon Territorial Government Brand Toolkit (PDF, 5,802 Kb)